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Marketing the Rental Unit

Select an article from the list below.

Advertise the Property, Not the Purchaser. Although written for sellers, the principles involved are applicable to landlords looking for tenants as well. 

Clean Water Convenience.  If you are searching for a way to make your rental property stand out from your competition, consider a filtering water faucet.  At $200 to $400 for the unit, plus the cost of filters the tenant will have to buy, you might consider them for higher end units, or any unit where the municipal water supply is particularly bad.  Such a unit might also be offered as a premium to encourage lease renewals or induce tenants to commit to longer leases. 

Five Keys to Successful Negotiation.  This article gives an outline of how to carry out a successful real estate negotiation.  The concepts are applicable to negotiating a purchase, or a lease with a new tenant, or for that matter, non-real estate matters as well. 


Net Minded Tenants Want High-Speed Access.  A majority of potential tenants will be swayed in their decision to rent by the presence or absence of convenient high speed Internet access.  Make your property stand out by bringing it into the information age.

No Sold If There’s Mold.  See how the latest bio-hazard panic could affect your next deal – it also applies to your rentals. 

Twelve Steps to Equal Opportunity Housing. This list of tips about Fair Housing Law compliance should be of interest to landlords and property managers. 

 

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